The Science of Satisfaction: Why Avomi Uses 20mg Nicotine Salts

December 29, 2025

Smooth, fast, and consistent. We take a closer look at the 20mg Nicotine Salt e-liquid that powers every Avomi pod. 

When you pick up an Avomi CLIQ or FLIQ pod, you might notice a consistent specification: 20mg Nicotine Salt. For some, this number is just a detail on the box. For others, especially those new to vaping, it might simply answer a simple question: What nicotine strength are Avomi Pods? 

The true answer isn't just about options, or regulations. It’s about design. We chose 20mg Nicotine Salt as our core formulation because it sits in the "Goldilocks zone" of vaping—offering the perfect balance of satisfaction, smoothness, and flavour clarity for adult smokers and vapers alike. 

Here is the science behind the satisfaction. 

Key Takeaways 

  • The Standard: Avomi pods use 20mg/ml Nicotine Salt e-liquid. 
  • The Science: Lower pH levels make salts smoother than traditional "freebase" nicotine. 
  • The Speed: Nic salts absorb rapidly, mimicking the satisfaction of a cigarette. 
  • The Flavour: A neutral taste profile allows complex fruit and ice notes to shine. 

The Science: Nic Salts vs. Freebase 

To understand why we use Nicotine Salts, you first have to understand what came before them: Freebase Nicotine. 

Freebase was the industry standard for years. While effective, it has a high pH level (making it more alkaline). At high strengths, this alkalinity causes a harsh "scratchy" sensation in the throat. For many users, vaping a high-strength freebase liquid was simply too uncomfortable. 

The Nic Salt Advantage 

Nicotine Salts are created by adding a natural acid (usually benzoic acid) to the nicotine molecule. This simple chemical tweak lowers the pH level of the liquid, neutralizing the alkalinity. 

The result? A 20mg Nicotine Salt liquid feels dramatically smoother on the inhale than a 20mg freebase liquid. It allows you to vape the maximum legal strength without the harsh throat hit, making the experience comfortable and satisfying. 

Why 20mg? The Goldilocks Zone 

In the UK, 20mg/ml is the maximum nicotine strength permitted by law. However, we don't just use it because it's the limit; we use it because it is the most effective strength for reliability. 

For adult smokers taking up vaping as an alternative to traditional tobacco products, the goal is to replicate the sensation they are used to. 

  • Efficient Delivery: Because 20mg delivers nicotine efficiently, you often don't need to vape as frequently to feel relief from cravings. A few puffs on an Avomi FLIQ or CLIQ can provide the same relief as a much longer session with a weaker device. 
  • Rapid Absorption: Nicotine salts enter the bloodstream faster than freebase nicotine, delivering satisfaction in seconds rather than minutes. 

This efficiency makes 20mg the ideal starting point for most users. It removes the guesswork—you get a consistent, reliable draw that works when you need it to. 

Clarity of Flavour 

There is another reason we champion Nicotine Salts: Taste. 

High-strength freebase nicotine can sometimes carry a peppery aftertaste that interferes with the e-liquid's flavour profile. Nicotine salts, by comparison, are almost flavour-neutral. 

This neutrality is crucial for the Avomi experience. Whether you are vaping a complex Tropical Medley or a crisp and delicate Watermelon Ice, the salt formulation allows the bright, fruity notes to shine through without any chemical interference. It ensures that what you taste is exactly what we crafted. 

Conclusion

The 20mg Nicotine Salt formulation in your Avomi pod isn't an accident; it's a deliberate choice for quality. By combining the smoothness of salts with the efficiency of 20mg strength, we ensure that every puff delivers maximum satisfaction without compromising on comfort or flavour. 

It is this attention to detail that makes the Avomi Prefilled Pod Kits and Avomi Replacement Pods reliable companions for your daily routine. 

If you have any questions about nicotine strengths or need guidance on which product fits your needs, our Customer Service Team is ready to help. 

What does 20mg mean?

"20mg" refers to the concentration of nicotine in the e-liquid. It means there are 20 milligrams of nicotine for every millilitre of liquid (20mg/ml). This is the standard strength for most prefilled pod systems in the UK.

Is 20mg nicotine strength strong?

20mg is the highest nicotine strength legally allowed for sale in the UK. It is considered a "high" strength, designed to provide effective satisfaction for adult smokers and vapers who need a reliable nicotine delivery system. However, because it uses Nicotine Salts, it feels smooth rather than harsh.

Are Avomi pods available in other strengths?

Currently, all Avomi CLIQ and FLIQ prefilled pods are standardised at 20mg Nicotine Salt. This ensures a consistent experience across every device and flavour in our range.

Why use Nic Salts instead of regular e-liquid?

We use Nicotine Salts because they offer two main benefits over "regular" freebase e-liquid: they provide a much smoother throat hit at high strengths, and they are absorbed into the body faster, offering quicker satisfaction.